Needed a database that could handle variable workloads without paying for idle capacity. Neon's serverless Postgres scales with usage, which made it a perfect fit for a platform where brand generation sessions are intensive but unpredictable.
BrandingStudio.ai is built on Next.js, and Vercel was the obvious choice, with instant deployments, zero config, and performance that scales without having to think about it. It lets me focus entirely on the product rather than infrastructure.
With a platform spanning 7 modules and dozens of moving parts across product, content, and launch, I needed a visual, frictionless way to keep priorities clear. Trello's simplicity is exactly what a lean founder needs: no setup overhead, just focus. Been using it for years.
Claude Code with Opus is the backbone of my development workflow. The depth of context it provides across a complex, multi-module platform like BrandingStudio.ai is genuinely unmatched; it has significantly accelerated my build and continues to power my iteration speed.