Today we are announcing the release of v25.1 of the Google Ads API. To use the new capabilities, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published.

Come join us for a live walkthrough of this release in our "Google Ads API Release Highlights" event on Discord or our Ads Developers YouTube Live tomorrow (August 20th at 10am ET). This will also be recorded and posted on YouTube for those who can’t make the live events. If you have any questions or want to discuss this post, reach out to us in the #ads-api channel on Discord.

New Features

Here are the highlights of what’s new in v25.1:

• Conversion lift and brand lift measurement: We've added comprehensive support for lift studies in the API. Read-only resources LiftMeasurementConfig and LiftMeasurementFlight allow you to inspect study configurations, flight dates, campaign details, and conversion goals. This release includes 24 new Conversion Lift metrics and winner score metrics for statistical analysis, as well as new Brand Lift dimension resources: LiftMeasurementAgeRange, LiftMeasurementCampaign, LiftMeasurementDevice, LiftMeasurementGender, and LiftMeasurementVideo. Refer to our help center article to learn more about Brand lift and Conversion lift. Both these features are available only to allowlisted Google Ads accounts. To use these features, contact your Google account representative.
• BenchmarksService category scoping and new metrics: You can now scope your benchmark analysis against advertisers in specific Product & Service Categories using the new category_filter parameter in BenchmarksService.GenerateBenchmarksMetrics. Supported categories can be discovered via ListBenchmarksSources. In addition, new customer ad metrics (aggregate cost, views) and share metrics such as share_of_voice are now surfaced via AggregateMetrics and ShareMetrics.
• Brand Sentiment Insights: ContentCreatorInsightsService now supports brand sentiment data, allowing you to retrieve sentiment distributions and summaries for creators and brands via BrandSentimentInsight.
• Loyalty Program Segmentation and Conversion Value Rules: You can now segment report metrics by the loyalty program tier of converting users using Segments.loyalty_membership. Additionally, the new LOYALTY_MEMBERSHIP primary dimension in ConversionValueRulePrimaryDimension allows you to track when a loyalty membership condition was satisfied for a conversion value rule.
• Original Conversion Value Metric: The new Metrics.original_conversion_value metric surfaces the unadjusted conversion value from biddable conversions before any conversion value rules or customer lifecycle goal adjustments are applied.
• Parental Status Targeting in Reach Planning: ReachPlanService now supports parental_statuses targeting within Targeting and PlannableTargeting for reach forecasting and plannable product discovery.

Getting Started

Google Ads API v25.1 is a drop-in upgrade for v25. If you use our client libraries, download the latest version of your client library to start using these features. For a full list of changes, please review the official release notes. If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

For technical support issues, please reach out to the Google Ads API support channel.

 - Anash P. Oommen, Google Ads API Team

We're making changes to language targeting for Search, AI Max for Search, and Performance Max campaigns in Google Ads, simplifying campaign management while maintaining a high-quality ad experience.

Effective late September 2026:

• For Search and AI Max for Search campaigns, the campaign-level language targeting setting will be removed. Search ads will automatically match based on the language of your ads.
• For Performance Max campaigns, the way language targeting is used will be updated:
  • On Google Search: The campaign-level language setting will no longer be used for ads shown on Google Search. Language matching will function the same as Search campaigns, using the language of your ads.
  • On other channels (like YouTube, Display, Discover, Gmail): The campaign-level language setting you select will continue to be used to guide who sees your ads.

In cases where multiple eligible campaigns exist within your account, AI-based ad group prioritization will select the most relevant ad language.

Historically, the language criterion in the Google Ads API allowed you to manually specify target languages for your campaigns. These language criteria will still be returned when querying even though they are not used for targeting. Any mutates to add or update Search campaign CampaignCriterion.language will result in a ContextError.OPERATION_NOT_PERMITTED_FOR_CONTEXT error. For Performance Max campaigns, there will be no error as language targeting may be used on other channels.

What should I change for the Google Ads API?

While existing Search and AI Max for Search campaigns will continue to operate without disruption (as their language settings will not apply), we recommend the following code updates:

1. Stop setting language criteria:
   • For new Search campaigns: Stop including language criteria when creating or updating Search campaigns when sending Google Ads API requests.
   • For existing Search campaigns: You may optionally remove existing language criteria from your Search campaigns for cleanliness, though it is not strictly required as they will not apply.
   • Focus on Ad and Landing Page Language: Ensure your ad creatives and landing pages are clearly structured in the intended languages. Search ads will primarily use these signals, alongside user language preferences, for matching.

Where can I get support?

For technical support issues, please reach out to us using the support form. If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

 - Dora Sun - Google Ads API Team

The legacy automigrations are divided into two separate phases:

• Phase 1 (Campaign-level Broad Match and Automatically Created Assets), which starts September 1, 2026.
• Phase 2 (Dynamic Search Ads), which has been rescheduled to February 2027.

1. Campaign broad and ACA auto-migration: September 1 – September 30, 2026

On September 1, 2026, Google Ads will begin automatically upgrading Search campaigns using Campaign-level Broad Match (CB) or standalone Automatically Created Assets (ACA) to AI Max. The migration job will roll out progressively throughout the month.

To find the campaigns that have been migrated at any point during the month:

   SELECT
      campaign.id,
      campaign.name,
      campaign.aca_migration_date_time,
      campaign.broad_match_migration_date_time
    FROM campaign
    WHERE campaign.aca_migration_date_time > '1970-01-01 00:00:00'
      AND campaign.broad_match_migration_date_time > '1970-01-01 00:00:00'

Default migrated configurations

To support campaign management continuity and minimize performance volatility, campaigns will be migrated in-place to equivalent AI Max settings.

• Campaign-Level Broad Match (CB):
  • Text Customization (TC): OPT_OUT (OFF)
  • Final URL Expansion (FUE): OPT_OUT (OFF)
  • Search Term Matching (STM): true (ON) by default
  • Brand Lists: Existing brand inclusions and exclusions are preserved and moved into the new setup in-place.
• Standalone Automatically Created Assets (ACA):
  • Text Customization (TC): OPT_IN (ON) by default
  • Final URL Expansion (FUE): OPT_OUT (OFF)
  • Search Term Matching (STM): true (ON) by default

2. API creation blocks and legacy cleanup

To prevent the creation of new legacy structures ahead of the auto-migration, strict enforcement blocks are now in place across the developer surfaces:

• Legacy creation end of life (August 3, 2026): Creating new Campaign-level Broad Match configurations or legacy Automatically Created Assets (ACA) is now blocked across the UI, Google Ads Editor, and all versions of the API.

3. API versioning lifecycle and support grace period

How you manage these features depends on the API version your integration targets:

New API versions (post-September 1, 2026)

Any new versions of the Google Ads API released after September 1, 2026, will completely remove the legacy entities used to create or manage:

• Campaign-level Broad Match settings
• Automatically Created Assets

Older API versions (grace period)

• Active support: Previously released API versions that are currently active will temporarily continue to support legacy ACA and Broad Match settings.
• Sunset timeline: You can continue to edit and manage these legacy setups through older API versions until those specific versions reach their standard scheduled sunset (typically one year after their introduction, around September 2027). At that point, all remaining legacy entities will be permanently removed.

4. Dynamic Search Ads automigration February 2027

Your active legacy DSA campaigns are excluded from the September auto-migrations and will continue to serve as normal. However, prepare for the upcoming DSA timeline:

• September 2026: Google will launch in-account pre-migration banners in the UI to warn unmigrated advertisers of the upcoming transition and encourage voluntary one-click upgrades by selecting “Upgrade Your Dynamic Search Ads (DSAs) to AI Max” under Campaign Settings | Dynamic Search Ads setting.
• January 15, 2027: Official MSA reminder notification will be sent to all impacted accounts.
• February 1–28, 2027: Automigration begins. The ability to create new DSA ad groups will be permanently removed, and unmigrated DSA campaigns will automatically upgrade to standard Search ad groups with AI Max enabled.

Developer action plan

1. Audit your integration: Identify any scripts, external tools, or client libraries still attempting to create or edit campaign-level broad match settings or legacy ACA.
2. Move to standard entities: Begin updating your campaign construction workflows to use standard Search campaigns with the AI Max settings bundle (Uber Toggle, Text Customization, and Search Term Matching).
3. Handle grandfathered read-only entities: Be prepared to handle API error codes if your integration attempts to modify (rather than pause or delete) legacy Expanded Dynamic Search ads (eDSAs) or criteria once they transition to standard ad groups.

Bob Hancock, Google Ads API Team

You can now use the reportData.query endpoint in the Campaign Manager 360 API to synchronously query your campaign performance data and retrieve structured JSON data directly in the response.

The new reportData.query endpoint offers a simplified option for report data retrieval compared to the standard reporting API workflow:

• Queries run synchronously with a 60-second execution limit, making this endpoint ideal for real-time dashboards and ad-hoc data explorations.
• Report data is returned as structured JSON directly in the HTTP response, which eliminates file management overhead.
• You no longer need to create a preconfigured Report resource to fetch data, as you can specify your dimensions, metrics, and filters directly in the request body.

The existing Reports service is still recommended for retrieval of large datasets, scheduled jobs, or applications that rely on downloadable report files (CSV or Excel). This service requires multiple steps: developers must create and manage Report configurations, trigger a run of the report, poll for status updates, and download the report file.

Get Started

• Review the Query Report Data guide to learn more about request parameters, pagination, and best practices.
• Compare reporting approaches on the Reporting Overview.
• Check out the reportData.query REST reference documentation.

If you have any questions or need technical support, please reach out to Campaign Manager 360 API Support.

- Lindsey Volta, on behalf of the Campaign Manager 360 API Team

The Google Ads API is piloting a security feature designed for securing API access to Google Ads manager accounts. We are seeking developers who would like to participate in this pilot project and provide us with feedback.

What are we offering?

The new pilot program protects accounts under a Google Ads manager hierarchy by restricting access to sensitive API methods such as account management, user management, and billing API calls to a pre-approved allowlist of Google Cloud projects. This happens in the following phases:

1. You sign up for the pilot program, and share the customer ID of your top-level Google Ads manager account.
2. Google performs an audit of the API activity of all the accounts under the Google Ads manager account to identify the list of applications and their Google Cloud project numbers.
3. Google works with you to establish an allowlist of approved applications and projects as a new mechanism for controlling API access to sensitive methods.

After the Google Ads manager account is secured, any unapproved application that tries to make sensitive API calls to any account under the protected manager account will fail.

This security measure provides benefits:

• Enhanced Security: Lowers the risk of account takeovers by malicious applications by helping to restrict access so that only verified tools can perform sensitive operations, even if your credentials are compromised.
• Improved Visibility: Provides advertisers with a clear and concise view of exactly which applications have access to their advertising data and are performing sensitive actions on their accounts.

How do I join this program?

To participate in this program, express your interest by filling out the application form. You should provide your contact email address and the customer ID of the top-level Google Ads manager account that you want to secure. If Google selects your account for participation in the pilot program, then we will reach out to you using the email address you provided, and list the next steps required to secure the accounts under your Google Ads manager account under this pilot program.

How do I authorize new applications under this program?

If you are participating in this program and want to allowlist a new application to make sensitive API calls to the accounts under the protected Google Ads manager account, let us know the Google Cloud project number of the application by filling out the form. If you don’t have these details, you can reach out to your application developer for this information. Google will make the necessary changes within 10 business days and let you know.

How do I stop participating in this program?

If you are participating in this program and want to stop your participation, contact Google Ads API support using the same email address you used when signing up for this program and let us know the reason why you are opting out of this program. Google will make the necessary changes within 10 business days and let you know.

What happens if I unlink an account from a protected top-level manager account?

If you unlink an account from the hierarchy under a protected top-level manager account the account loses the API protection offered under this program.

What happens if I link a new account under a protected top-level manager account?

If you link an account under the hierarchy of a protected top-level manager account, the newly linked account will inherit the protection from the top-level manager account. In addition, if a newly linked account has existing applications, but those applications are not already authorized by the manager account, they might fail and may need to be authorized.

If you have more questions about this pilot program, you can contact support.

 - Anash P. Oommen, Google Ads API Team

The latest release of the Data Manager API introduces features that simplify audience management, enhance ingestion workflows with field-level warnings, and enable more granular user-provided data for Google Analytics.

Remove all audience members

Use the new RemoveAllAudienceMembers method to clear all members from specified user lists in a single operation. The optional removeAsOfTime parameter lets you target only those members added before a specific timestamp.

This is particularly useful when you need to perform a full refresh (or "replace all") of your audience data, allowing you to clear the existing list and populate it with a new set of users.

Ingestion field warnings

Data Manager API ingestion responses now include detailed field-level warnings for validation issues on optional fields. If the API detects validation issues with optional fields, your ingestion request will succeed and the rest of your ingestion data will still be processed. Validation failures for required fields will continue to fail the entire request following the fast-fail model.

If any optional field you provide is invalid, the response from IngestEventsRequest or IngestAudienceMembersRequest includes a field_warnings field with a list of FieldWarning objects. Each warning provides a specific reason (WarningReason), a descriptive message, and the location of the field in the request where the issue occurred.

Additional address data for Google Analytics events

You can now provide additional user address information when ingesting events to Google Analytics destinations. Along with the given_name, family_name, region_code, and postal_code fields, AddressInfo resource now supports:

• address_line (street address)
• city
• administrative_area (state or province)

Also, you can now use the existing user-provided data (user_data) field to meet the Identifiers requirement for multi-source events sent to web data streams. This gives you another option when you don't have the ad_identifiers.gclid, user_id, or client_id for a multi-source event.

Get started

• Learn how to implement the new RemoveAllAudienceMembers method for your workflow:
  • Google Ads Customer Match
  • Display & Video 360 Customer Match
• See the Ingestion warnings section of the Understand API errors guide to learn how to check your responses for warnings.
• Start sending events to Google Analytics with the Data Manager API:
  • Send recommended and custom events
  • Upgrade from Measurement Protocol
  • Recommended events reference

Build faster with AI agent skills: We recently introduced new Data Manager API agent skills to help you speed up your integrations. Explore the new skills in the Google Skills GitHub repository to get more accurate, efficient guidance directly within your AI-assisted coding environment.

If you have any questions or want to discuss this post, please reach out to us on our "Google Advertising and Measurement Community" Discord server. You can also contact us through the support page if you have an issue or need help with the API.

If you're interested in becoming a data partner, please fill out the Partner Interest Form.

- Lindsey Volta, on behalf of the Data Manager API Team

Today we’re announcing the general availability of Structured Data Files v10.1. All users can now use v10.1 when downloading and uploading SDFs in the Display & Video 360 interface.

SDF v10.1 includes the following changes:

• The ability to specify whether a YouTube video asset identified in a Video ID or Related Videos column contains content that was created or edited with AI. Read more about AI labeling in ads using SDF.
• Support for digital out-of-home Insertion Order and Line Item resources.
• New columns identifying the Display & Video 360 creatives in use by ads and ad groups.
• Updated options for the Inventory Mode column of Line Item files.

See the release notes for the details on the changes in v10.1. If you are using a version previous to v10, it is now deprecated. Follow the instructions in our migration guide to migrate to v10 from any available version.

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

- Trevor Mulchay, Display & Video 360 API Team

As the use of AI becomes more prevalent, transparency is key. In the last week, we have launched updates in both the Campaign Manager 360 API and Display & Video 360 API that add new optional fields to resources in both APIs, which allow you to label a creative or creative asset as having been created or edited with AI. Labels will be applied to ads with such assets serving in regions with local AI labeling regulations. As of today, those regions are the European Union (EU), India, and New York state. Read more about AI content labeling at the Campaign Manager 360 Help Center and Display & Video 360 Help Center.

In both APIs, this configuration is set using the optional syntheticContentAttestationStatus field in relevant resources. Setting this field to IS_SYNTHETIC applies the label in the regions listed above, while setting it to NOT_SYNTHETIC confirms that the content does not require a label. You can also leave the field unset. A label will not be applied if the field is left unset. However, once the field is set for a resource, it can’t be unset and may only be updated to be either IS_SYNTHETIC or NOT_SYNTHETIC.

If you have any questions regarding the Campaign Manager API, contact Campaign Manager 360 API support. If you have any questions regarding Display & Video 360 API or Structured Data Files, or want to discuss this post, reach out to us on the #display-video-360-api or #structured-data-files channels on Discord.

Using Campaign Manager 360 API

In the Campaign Manager 360 API, this configuration is set in Creative resources. The syntheticContentAttestationStatus field can be set at resource creation using creatives.insert or updated for existing resources using creatives.patch and creatives.update.

For more information about how synthetic content labels work in Campaign Manager 360 API, see our guide page.

Using Display & Video 360 API

In the Display & Video 360 API, this configuration is set in Creative and AdAsset resources. The syntheticContentAttestationStatus field can be set at resource creation using advertisers.creatives.create, advertisers.adAssets.create, advertisers.adAssets.bulkCreate and advertisers.adAssets.upload. It can also be set or updated for existing resources using advertisers.creatives.patch and advertisers.adAssets.patch.

For more information about how synthetic content labels work in Display & Video 360 API, see our guide page.

Using Display & Video 360 Structured Data Files

Starting in Structured Data Files (SDF) v10.1, which is scheduled to launch in the coming weeks, you will be able to add labels when using YouTube videos as video assets in Ad files or as related videos in Line Item files. More details on this implementation will be provided in the upcoming launch announcement of SDF v10.1 and the associated reference documentation.

- Trevor Mulchay, Display & Video 360 API Team

As part of improving security for Google Ads accounts, the Google Ads API will start requiring passkeys for Google Ads API users. This is part of a broader change in Google Ads that requires passkeys to authorize sensitive actions in your Google Ads account. These important security updates will start rolling out from August 5, 2026, and will be enabled for all users over the next few weeks.

What is changing?

Once this change goes live, users following the user authentication workflow to generate new OAuth 2.0 refresh tokens for Google Ads API will always be required to authenticate using a passkey. If you haven't created a passkey, you will be asked to create one, and use it to complete the authentication workflow. Other forms of authentication that use password alone, or 2-factor authentication (2FA) mechanisms such as Time-based One-Time Password (TOTP) or SMS-based codes will be disallowed.

What action do I need to take?

You may be affected by this change, depending on the authentication workflow that your application uses.

• Service account workflow: Service account workflows are not affected by this change, so no action is required. We strongly recommend using service account workflow for applications that require automated or offline workflows.
• User authentication workflow: If your app generates OAuth 2.0 refresh tokens for users, you will be affected as follows:
  • Existing OAuth refresh tokens are not affected by this change. They will continue to work as usual, and you won’t be prompted for reauthorization when obtaining OAuth access tokens.
  • New users will be challenged to authorize with a passkey. A 7-day security delay may apply before a new passkey becomes trusted and operational. To ensure it’s ready for use when you need it, create your passkey at your earliest convenience.

To set up a passkey,

• Go to g.co/passkeys.
• Click Create a Passkey to sign in to the Security Key Manager.
• Create a passkey by following the steps provided by your device.

What other platforms are affected by this change?

Google products that use Google Ads API, such as Google Ads Editor, Google Ads scripts, BigQuery Data Transfer Service or Data Studio to manage Google Ads will also start requiring a passkey-based authentication. If you don’t have passkeys enabled, you will be prompted to add one.

To learn more about how to set up passkeys, visit the Help Center. If you encounter issues, you can contact support.

For any questions or further discussion regarding this update, please connect with us on the "Google Advertising and Measurement Community" Discord server.

 - Anash P. Oommen, Google Ads API Team

Today we’re launching the July 2026 update to the Display & Video 360 API. This update includes the following:

• Added a new syntheticContentAttestationStatus field to Creative and AdAsset resources. This field lets you specify whether a creative or ad asset contains content that was created or edited with AI. Read more about Labeling AI content in ads.
• Added support for default business name and logo values in the Advertiser resource. If set, these values will automatically be used when creating or updating Demand Gen and YouTube responsive ads that don’t have a specified business name and logo.
• Launched beta support for generating reach forecasts and retrieving relevant metadata. This feature is only available to allowlisted partners. Partners will be able to apply for access to this feature at a later date.

For a complete list of new features in this update, see the Display & Video 360 API release notes. Before using these new features, make sure to update your client library to the latest version.

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

- Trevor Mulchay, Display & Video 360 API Team

Today, we’re announcing the v25 release of the Google Ads API. This major release brings support for new reporting features and goals. To use these new capabilities, you must upgrade your client libraries and client code. All the updated client libraries and code examples have been published.

Come join us for a live walkthrough of this release in our "Google Ads API Release Highlights" event on Discord or our Ads Developers YouTube Live tomorrow (July 23rd at 10a ET). This will also be recorded and posted on YouTube for those who can’t make the live events. If you have any questions or want to discuss this post, reach out to us in the #ads-api channel on Discord.

New Features

Here are the highlights of what’s new in v25:

• YouTube Ad sub-format breakdowns: You can break down YouTube instream non-skippable ads by duration (standard, max 30s, max 60s) using the new ad_sub_format_type segment. This segment must always be selected together with the ad_format_type field, and is selectable with AdGroup, AdGroupAd, Campaign, Customer, Video, and VideoEnhancement resources.
• YouTube Shorts social metrics: You can now retrieve video-specific social metrics to help track user engagement (comments, likes, and shares) for Shorts ads on YouTube. These metrics are available in reports for AdGroup, AdGroupAd, Asset, Campaign, Customer, and Video resources.
• Loyalty retention goal: The retention goal in Google Ads is designed to drive customer loyalty and high lifetime value (LTV) within your business. You can now optimize your campaigns for retaining loyalty program members. Configure campaign-specific settings (including bid adjustments and showing member benefits in Product Listing Ad format) or account-level settings.
• New customer acquisition goal (Revamped): We’ve updated the new customer acquisition goal feature to reflect the revamped unified goals schema. The legacy CustomerLifecycleGoal and CampaignLifecycleGoal resources and services are removed. You should now configure these goals via the Goal and CampaignGoalConfig resources.
• YouTube channel insights consent features: You can access detailed YouTube channel insights (average views, likes, comments, engagement rate, and audience attributes) for creators who have consented to share non-public data.

Getting Started

To use the new capabilities in Google Ads API v25, download the latest version of your client library. For a full list of changes, please review the official release notes. For technical support issues, reach out to https://support.google.com/google-ads/contact/google_ads_api.

 - Anash P. Oommen, Google Ads API Team

What is changing?

On August 31, 2026, we are aligning Shopping campaigns with Performance Max for Retail campaigns by enabling Local Inventory Ads (LIA) by default. Previously, developers and advertisers had to explicitly set the enable_local field to true within a campaign's ShoppingSetting in order to serve products in their LIA feed.

With this change, the Campaign.ShoppingSetting.enable_local field will no longer have any effect on Shopping campaigns. The Google Ads API backend will automatically override this value to true for all Shopping campaigns, effectively turning on the "Local products" setting behind the scenes.

What you need to do

For v25.1 and future versions, you’ll need to update your code to avoid setting enable_local to false, otherwise you will see a ContextError.OPERATION_NOT_PERMITTED_FOR_CONTEXT error. For any versions prior to v25.1, no immediate code changes are required, and any requests to mutate the enable_local field for a Shopping campaign will treat the value as true.

If you previously relied on setting enable_local to false to prevent local offers from serving in specific Shopping campaigns, you should instead use the CampaignCriterionService to add a listing scope with product_channel set to ONLINE, or use the "Inventory filter" section in the campaign settings UI to filter out local inventory and silo budgets by channel (Online vs. Local).

Note that this change only applies to Shopping campaigns. The enable_local field will continue to function as before for other supported campaign types, such as Performance Max and Demand Gen.

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

 - Dora Sun - Google Ads API Team

Today, we are launching a pilot process to expedite the Basic Access application review process. If you have a pending Basic Access application for your Google Ads API developer token, then you can complete brand verification for your Google Cloud project to expedite the reviews for your pending application. With this launch, we aim to reduce the review delays and better meet the significant interest from our developer community for Google Ads API access.

What is brand verification?

Brand verification provides a way for an application developer to verify that they accurately represent their identity and intent as specified by Google API Services User Data Policy. Brand verification is part of the OAuth App verification process, and is an automated self-service option for most developers.

How do I expedite the review process?

If you have a pending Basic Access application for your developer token, then follow these instructions to expedite the review process:

1. Associate your developer token to your Google Cloud project. This step is important; without it we won’t know which Google Cloud project to use as part of the review process.
2. Complete brand verification for your Google Cloud project. If you completed brand verification for your Google Cloud project in the past while using another Google API, you don’t need to repeat the process. If you have more than one Google Cloud project associated with your developer token, you need to complete brand verification only for one project.

Once your Google Cloud project is brand verified, your pending Basic Access application will be reviewed in the next few hours.

Is brand verification mandatory?

Currently, brand verification is optional and is used only as a signal for faster determination of Ads API Basic Access eligibility. This means that

• You may complete the Brand verification process for your Google Cloud project to expedite the review process for your Basic Access application.
• The Google Ads API Compliance team may request some developers with pending Basic Access applications to complete brand verification.

You don’t need to complete brand verification if you already have an approved developer token and aren’t newly applying for Basic Access level.

We will closely monitor the developer experience throughout pilot surveys and use that data to determine the future changes to the application review process for developer token access levels.

 - Anash P. Oommen, Google Ads API Team

Google Mobile Ads (GMA) Next-Gen SDK is now the preferred SDK for Android development with Google AdMob and Google Ad Manager. GMA Next-Gen SDK is a significant rewrite of Google Mobile Ads SDK that improves speed, stability, and the developer experience. Google Mobile Ads SDK for Android is now legacy.

We invite you to integrate GMA Next-Gen SDK and discover the performance and stability enhancements it can bring to your Android applications. To get started today, migrate to GMA Next-Gen SDK in AdMob and Ad Manager.

Deprecation of Google Mobile Ads SDK (legacy)

Google Mobile Ads SDK (legacy) versions 25.x.x are now considered outdated by GMA Next-Gen SDK. Version 25.x.x follows a similar deprecation schedule, as previous major versions. See the following timeline for support of Google Mobile Ads SDK (legacy) version 25.x.x:

For more information about the deprecation timelines and definitions, see the deprecation schedule.

Migrate with an AI skill

We recently introduced agent skills, including a google-mobile-ads-android-migrate-to-next-gen skill to help you migrate your app from Google Mobile Ads SDK (legacy) to GMA Next-Gen SDK.

For details about migrating to GMA Next-Gen SDK with AI, see Migrate with AI tools.

Additional Resources

• Integration guide: The latest version and setup instructions are available in our Set up GMA Next-Gen SDK guide in AdMob and Ad Manager.
• Migration guide: Instructions to migrate to GMA-Next Gen SDK in AdMob and Ad Manager.
• Developer samples: Example applications are available in the gma-next-gen-sdk-android-examples GitHub repository.

If you have any questions or need additional help, contact SDK support. To discuss this post or engage in community discussion, join the GMA Next-Gen SDK channel on our Discord server to share your thoughts.

 - Natalia Vargas-Caba, Mobile Ads Developer Relations

Today we’re announcing the deprecation of Structured Data Files v9, v9.1, and v9.2. These three versions will all sunset on January 28, 2027.

Migrate to v10 or higher before the sunset date to avoid any interruption of service. Follow the steps in the SDF v10 Migration Guide to update your settings to use the new version. Use the enumerated schema differences between every deprecated version and v10 listed in the migration guide to update your integration.

After January 28, 2027, the following changes will apply to all users:

• The default version of partners and advertisers that use v9, v9.1, or v9.2 will be updated to v10.
• sdfdownloadtasks.create requests using SDF_VERSION_9, SDF_VERSION_9_1, or SDF_VERSION_9_2 in the request body will return a 400 error.

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

- Trevor Mulchay, Display & Video 360 API Team

Today we’re announcing two unversioned changes to the Display & Video 360 API and Structured Data Files that will take effect on July 13, 2026 and may impact your existing integrations.

The following changes have been fully detailed on our Announced Deprecations page:

• The third-party vendor Nielsen will no longer be assignable as a third-party brand lift vendor.
• If left unset, default business name and logo values will begin being inherited by Demand Gen and YouTube responsive ads.

If you believe any of these changes will impact your integrations, follow the recommended actions in the change description.

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Community” Discord server.

- Trevor Mulchay, Display & Video 360 API Team

We are thrilled to share the newest episode of Ads DevCast, the podcast series brought to you by Google’s Ads Developer Relations team.

This episode features a conversation with Data Manager PMs Xuezhu Li and Stephen Chang on unlocking data strength using the Data Manager API.

Watch it: goo.gle/watchadsdevcast

Hear it: goo.gle/listenadsdevcast

Streamlining Ingestion: Send Once, Fan Out Everywhere

Ingesting first-party signals into disparate advertising and measurement platforms has historically required building and maintaining separate, asynchronous ingestion pipelines. In this episode, Xuezhu explains how the Data Manager API introduces a "send once, fan out everywhere" architecture. You push your first-party data in one time, and the system seamlessly routes and distributes it across whichever destinations you choose, such as: CM360, DV360, SA360, and GA4.

Effortless Pipeline Monitoring with the Status API

For developers managing high-volume ingestion pipelines, tracking execution health is critical. The episode explores the new Status API — a dedicated request-tracking service that lets you monitor pipeline health using a simple request ID. Instead of digging through legacy multi-step offline queries, you get unified status checks with aggregated row-level error reporting.

Built-In Privacy & Confidential Compute

The Data Manager API is built from the ground up to keep sensitive user signals secure. That’s why it provides Confidential Match. Confidential Match relies on Confidential Compute, utilizing hardware-isolated Trusted Execution Environments (TEEs) to ensure your data remains completely locked down even during active processing.

Four Reasons to Adopt & Engineering Best Practices

Stephen and Xuezhu break down the four core reasons to adopt the Data Manager API today:

1. Performance
2. Privacy
3. New Features
4. Developer Experience

We Want to Hear From You

Your feedback is vital to help us tailor future episodes. Please take a minute to share your thoughts at our Episode Survey. Be sure to subscribe on YouTube and join our Discord community to keep the conversation going!

If you have any questions or want to discuss this post, please reach out to us on our “Google Advertising and Measurement Developers Community” Discord server. Also follow our new Google Advertising and Measurement Developers” LinkedIn page.

Cory Liseno Google’s Advertising and Measurement Developer Relations team

Google Ads API v21 will sunset on August 5, 2026. Starting on this date, all v21 API requests will begin to fail. Migrate to a newer version prior to August 5, 2026 to ensure your API access is unaffected.

Here are some resources to help you with the migration:

• Upgrade to the newest version
• Release notes

You can view a list of methods and services your project has recently called using the Google Cloud Console:

1. Open APIs & Services in the Google Cloud Console.
2. Click Google Ads API in the table.
3. On the Metrics subtab, you should see your recent requests plotted on each graph. You can see which methods you've sent requests to in the Methods table. The method name includes a Google Ads API version, a service, and a method name, such as

   google.ads.googleads.v21.services.GoogleAdsService.Mutate.
   

4. (Optional) Choose the timeframe you want to view for your requests.

If you have any questions or want to discuss this post, please reach out to Google Ads API support or start a discussion on our “Google Advertising and Measurement Community” Discord server.

Ben Karl Google’s Advertising and Measurement Developer Relations team