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Media
advertising

Targeted advertising on Habr helps promote your projects and products to the right audience in the largest IT community

Promote your projects and products

Request advertising

Goals

62% of users come from search engines. Media advertising can help you solve key business challenges

HR hiring

Target your job ads to the right IT audience in specific hubs. Hiring a C++ developer? Your banner will appear only in the relevant hub

Event promotion

Promote your event to the people who actually need it. If your conference is in Kazan, we can target users in Tatarstan and nearby regions

B2B promotion

Present your products and services to other companies. We’ll place your banner in the relevant content stream

B2C promotion

Showcase your products and services. Have an Android app? We’ll show your ads only on Android devices

Work stages.
Preparation

Detailed media plan

We prepare a comprehensive media plan with traffic forecasts, expected clicks, and projected reach

CTR forecast

We have extensive experience with similar campaigns, so we can estimate your expected CTR

Targeting

Ad impressions can be targeted by geography, hubs, time of day, device type, operating system, and frequency

Guaranteed impressions

Unlike programmatic advertising, we guarantee impressions. You get exactly the number of impressions you purchase

Fast placement

If your banner meets the requirements, we’ll publish it within 24 hours

Advertising

No bots

Bots don’t see your ads. Our system detects fraudulent traffic using bot-specific cookies

Guaranteed reach

With a minimum budget, we guarantee reach of at least 30,000 Habr users. The higher the budget, the greater the reach

Continuous campaign

You don’t need to pause your campaign to adjust impressions — no additional paperwork required

Quick pause

If you need to pause impressions, we can do it within an hour

Creative updates

You can replace or add creatives even during an active campaign

Analytics

Automated A/B testing

Upload multiple creatives at once, and the system will automatically select the most effective option

Performance tracking

If one placement outperforms the others, we’ll recommend reallocating budget accordingly

Daily reports

Daily stats on impressions and clicks for each banner. Reports are available during and after the campaign

Data storage

Campaign analytics stay available for at least a year. If you relaunch, we’ll use your previous campaign data

Campaign reports

We provide reports during the campaign and after it ends

Formats.
Banners on Habr

Sidebar (1 screen)

Desktop 300×600 px

Above the header (full width)

Desktop 1156×200 px
Mobile 320×100 px

Sticky bottom banner

Desktop 780×64 px
Mobile 288×64 px

U-shaped branding

Desktop 3840×2160 px
Mobile 320×100 px

Sidebar (3 screen)

Desktop 300×250 px

Below articles

Mobile 300×250 px

Banners on Habr Q&A

Sidebar

Desktop 300×600 px

In feed

Desktop 728×90 px
Mobile 300×250 px

Sticky bottom banner

Desktop 780×64 px
Mobile 288×64 px

Banners on Habr Career

Sidebar (bottom)

Desktop 300×250 px

In feeds

Desktop 780×200 px

Pricing

Up-to-date formats, pricing, and audience metrics to plan your campaign

Advertising formats pricing

Audience profile and platform metrics

Request advertising

Advertising placement *
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Contacts

Have questions?
Reach out to our managers at

adv@habr.team