Ruben Lozano

About

Passionate and enthusiastic Growth Marketing Specialist helping B2B and SaaS startups like Cake Equity, Lyssna, Legalfly and Pika. I love creating frameworks to understand how startups can find their place in the market failing and learning quickly. It is not about growth, it is about learning. Happy to connect with other founders and marketers.

Work

Marketing at Lyssna

Badges

Top 5 Launch
Top 5 Launch
Tastemaker
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Tastemaker 10
Tastemaker 10
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Maker History

  • Lyssna
    LyssnaYour go-to user research platform
    Feb 2025
  • Cake Equity
    Cake EquityEquity for today's most successful startup teams
    Jul 2023
  • Flanks
    FlanksA Global Wealth Data Orchestrator
    Jan 2020
  • 🎉
    Joined Product HuntOctober 18th, 2017

Forums

Ruben Lozano

1d ago

The SaaS Moat Is Thinner Than You Think

Hey PH

I want to share something that's been sitting with me not a product launch today, but a shift in thinking that I think every founder here should stress-test.

What’s your go-to move when users aren’t engaging with new features?

You ve built something new. It solves a real problem. The team s excited, you ve shipped it, the feature s live...

And then crickets.

Nika

9mo ago

Will HR positions survive the rise of AI?

I often see the media sharing articles about layoffs due to AI, how junior programmer positions are less in demand, how there is also a decreased interest in copywriters and graphic designers, etc.

About 2 weeks ago, Teammates launched a tool (AI HR-ist), and right now I came across a post from a local marketer who shared interesting data about Ask AI (an internal AI/chatbot system), which today handles almost 94% of all routine HR requests, such as:

  • vacation requests

  • onboarding new employees

  • payroll information and attendance records

  • benefit selection and answers to basic employment questions

Results of AI implementation at IBM

  • 94% of the HR agenda is automated

  • Payroll, vacation, administration even terminations have been automated

  • $3.5 billion saved

  • 40% drop in HR costs

IBM also claims that employees are happier. The HR department s internal NPS score increased from -35 to +74 after the implementation of AskHR (source: HR Asia). 6% of questions are still directed at people AI has not yet completely replaced complex or emotionally sensitive situations.

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