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arXiv:2511.20637 (cs)
[Submitted on 25 Nov 2025]

Title:Behavioural Sciences and the Regulation of Privacy on the Internet

Authors:Frederik Zuiderveen Borgesius
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Abstract:This chapter examines the policy implications of behavioural sciences insights for the regulation of privacy on the Internet, by focusing in particular on behavioural targeting. This marketing technique involves tracking people's online behaviour to use the collected information to show people individually targeted advertisements. Enforcing data protection law may not be enough to protect privacy in this area. I argue that, if society is better off when certain behavioural targeting practices do not happen, policymakers should consider banning them.
Subjects: Computers and Society (cs.CY)
Cite as: arXiv:2511.20637 [cs.CY]
  (or arXiv:2511.20637v1 [cs.CY] for this version)
  https://doi.org/10.48550/arXiv.2511.20637
Journal reference: In: A-L Sibony and A. Alemanno (eds.), Nudge and the law - what can EU law learn from behavioural sciences? (Hart Publishing 2015), p. 179-207

Submission history

From: Frederik Zuiderveen Borgesius [view email]
[v1] Tue, 25 Nov 2025 18:55:51 UTC (368 KB)
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