• Only one more step left... (Score:5, Funny)

  by SuperKendall ( 25149 ) writes:

  Shut it down [cnet.com]
  • Re: (Score:2, Insightful)

    by CitizenCain ( 1209428 ) writes:

    Well, yeah, except that Dell was right, in 1997, about what to do with Apple as a company that made computers.

    Of course, it turned out that shifting their core business model from making computers to making gadgets was an even better idea.
    • Re: (Score:5, Insightful)

      by Wyatt Earp ( 1029 ) writes:

      Except for all the success they had with iMac, Powerbook G4, iBook before iPod
      • Re: (Score:1)

        by Anonymous Coward writes:

        I don't agree with CitizenCain but I will say in 1997 Dell's advice was completely accurate. Apple was dead but still moving. Jobs threw the old apple out and gambled on rebuilding it with an all new OS, new hardware designs and eventually new devices. Any misstep or just a stroke of bad luck and Apple would have become a historical footnote.
        • Re: (Score:2)

          by icebike ( 68054 ) writes:

          This.
          Except it wasn't an "all new OS".
          • Re:Only one more step left... (Score:1)

            by Shirley Marquez ( 1753714 ) writes: on Wednesday October 30, 2013 @01:27PM (#45282557) Homepage

            OS X was based on BSD, so it wasn't an "all new OS". But it was new to Apple, and grafting the Mac GUI and some degree of compatibility with the Mac API onto the BSD framework was new. For a while, OS X also included the penalty box (pardon me, the compatibility box) and 68000 emulation so you could run many of your OS 9 applications. So maybe not 100% new, but certainly new enough.

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            • Re: (Score:2)

              by icebike ( 68054 ) writes:

              And you have to give them credit for that.

              Hanging an existing UI on top of a totally different kernel and OS and hardware to help users make a transition is nothing to sneeze at. (Unless, of course, when Microsoft does it).

              But to bring this back on topic, Apple did this because they realized their existing OS and hardware had hit a brick wall, and they had already lost the desktop war. They essentially did Shut it Down as both Michael Dell and Jobs had suggested and rebooted with new architectures and new
              • Re: (Score:2)

                by bware ( 148533 ) writes:

                They've Still lost the desktop wars [...]

                Except that Apple takes 45% of the profits in the PC market. [forbes.com]

                Better to lose than to win, it seems.

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