Phygital Experience
Deliver unified, relevant and ultra-personalized experiences across every touchpoint of your brand with the customer.
Take the lead in this revolution and optimize communication with your audience with in-store behavioral analytics. Centralize all the information in CDP and create unique and personalized experiences in-store.
We walk alongside big brands:
Know when your customer enters the store, and what they do inside.
With Phygital Experience, collect behavioral information in a physical store and create unified experiences, on and offline!
InStore Customer Behavior
Monitoring customer behavior in-store – entrance, route taken and time of departure.
Customer Data Platform
Highly personalized segments – purchase profile, customer value, interest categories, online and offline behavior;
InStore Tailored Recommendations
Content on videowalls generated by Artificial Intelligence, targeted at those in the store.
InStore Customer Scanner
Information to salespeople about the customers who are in the store, the importance of each one and what to sell next.
Check out this case
01
Client visits online store
Browsing more than 20 minutes in the party dresses category, but leaves the store without buying.
02
Client gets a promotional code
The next day, the customer goes to the physical shop and her presence is automatically detected by Instore Customer Behaviour. With the information in the CDP, an SMS is sent with a discount voucher for the entire dress collection.
03
Customized in-store video
Upon entering the shop, the client is impacted by a videowall, whose content has changed while detecting her presence. Product content is generated by an Artificial Intelligence algorithm – Next Best Offer – that appears specifically for this customer.
04
Personalized Follow-up
After a few minutes, the client gets approached by a shop assistant, who already has the necessary information via Customer Scanner’s technology. Through the web app, which contains the customer profile information and other contact points, the customer has a unique and personalized approach in the store.
05
Purchase in-store
The personalized in-store experience leads to the purchase of a dress and a bag.
How can we help ?
- The only CDP with in-store tracking: unification of online and offline shopping experiences
- Relevance: Content adapted to the customer’s profile, in the most convenient channel
- Centralization of information, accessible to the various commercial departments
- Integration of the physical store in the customer journey, with marketing automation;
- Customer Information: Demographics, customer profile and consumption behavior;
- Content based on customer profile, purchase history, among others.
- Next Best Offers, generated by AI, so that the store assistant can suggest a product that is more likely to be purchased;
- Information available in real time to employees at the time of service (shop, chat, call) so that the best customer service can be provided.
- Customer churn probability
- Personalized and real-time recommendations;
Pronto para inovar no seu negócio com as nossas soluções?
