Latest news
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All you need to know about weapons in ads
- CAP News
- 23 July 2026
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Keep your ads a cut above the rest: Advertising products and services for hair loss
- CAP News
- 09 July 2026
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Wishful drinking - hangover cures and the Code
- CAP News
- 09 July 2026
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Take Pride, avoid the fall – four ways to celebrate Pride Month responsibly
- CAP News
- 11 June 2026
Latest rulings
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The Boots Company PLC t/a Boots
- Upheld
- National newspaper (paid ad)
- 19 August 2026
A national press ad for Boots featured a promotion that wasn’t administered fairly and caused participants unnecessary disappointment.
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Gary Baron
- Upheld
- Website (own site)
- 12 August 2026
A webpage for Gary Baron Counselling claimed that he was a member of the British Association for Counselling and Psychotherapy (BACP) when this wasn’t the case.
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Costcutter Supermarkets Group Ltd t/a Costcutter and Mondelez Europe Services GmbH – UK branch t/a Cadbury (Mondelez)
- Upheld in part
- Social media (paid ad), Website (own site)
- 05 August 2026
A webpage for Costcutter and Cadburys broke the rules by featuring an identifiable less healthy food product. Another ad was investigated but it didn’t break our rules.
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Persons unknown t/a Cloud Nine
- Upheld
- Social media (paid ad)
- 01 April 2026
A paid-for Facebook ad for a clothing company made medical claims for a product that didn’t have the relevant compliance labels and wasn’t registered with the Medicines and Healthcare products Regulatory Agency. The ad also discouraged essential treatment for a condition for which medical supervision should...