AI and Business Environment Transformations, Challenges and Ethics in the Digital Age
Tirana: Tirana Business University College (2026)
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Abstract

Digital technologies and artificial intelligence are advancing at a rapid pace in the contemporary world, and they are having a profound impact on nearly every aspect of social and economic life. In the current fast-paced digital era, Artificial Intelligence (AI) is causing disruptive changes in both national and international economies, in addition to fostering innovation and efficiency. AI's impact is widespread and diverse, affecting labor markets, business models and practices, the workplace environment, decision-making procedures, public policies, income inequalities, marketing strategies, and, of course, the ethical considerations related to the development of AI in education and other aspects of social relations. Remaining competitive, productive, and ethical in a world on the move, dominated by digital technologies and artificial intelligence, is the main challenge that different economies and societies face today in this changing environment. Given these recent developments, it is necessary to comprehend and study the impact and transformation of relationships brought by Artificial Intelligence's integration in various societal domains, including here economic growth, labor market necessities, (new) employment patterns, the widening or reducing income inequalities, sustainable business practices, education, etc.

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