Resources

Customer login friction is quietly killing conversion. Nearly one in five shoppers walks away the moment a site forces them to create an account, and just as many abandon checkout because it feels too long or too complicated. Customers now spend their day inside apps built for instant, personalized, AI-shaped interactions, and they bring that same expectation to every login screen they hit. The bar has moved, and login hasn't caught up. In this session, we'll show you how leading organizations are turning login from a checkpoint into a growth engine. They're using Auth0 to simultaneously reduce fraud, increase conversion, and drive measurable revenue lift per customer. The old trade-off: Rebuilding tedious custom auth logic for every single app, or using hosted login redirects that break the native user experience. The new playbook: By leveraging highly evolved, next-generation Embedded Login, directly inside your app's native code rather than forcing external redirects, you meet modern buyers exactly where they demand to be met. You'll walk away knowing how to: Embed login directly into native apps to convert more users, faster. Bring passkeys and progressive factor enrollment in-app for frictionless, secure logins. Reduce identity overhead so engineering teams focus on experiences that delight, not auth plumbing.

While AI agents are now an integral part of every organization, the reality of successfully deploying and securing these agents is messy, unpredictable, and moving faster than anyone expected. As adoption accelerates, executives face a familiar paradox: how to manage AI identity security without slowing down growth - all whilst balancing speed and ROI. Teams are wrestling with explosive adoption outpacing security controls, token costs spiraling, and new regulations arriving with no playbook. In this midyear check-in with Forrester analyst and Okta leaders, you’ll walk away knowing: How to secure AI agents by treating them as first-class identities. Why centralized governance is critical and how to implement it. How to scale AI agents confidently with every action authorized and defensible. How to apply Forrester’s AEGIS framework—Least Agency, Continuous Risk Assessment, and Explainable Outcomes—to govern agentic behaviors.

The gap between a great customer experience and a secure one used to feel like a tradeoff. Not anymore. Dine Brands, the parent company of IHOP and Applebee's, knows the cost of identity complexity. Early loyalty programs stalled due to friction at sign-up. Credential stuffing attacks were eroding guest trust. And, every new digital idea waited months for security review. Today, the same identity foundation powers 14 million IHOP members and 17 million Applebee's members. An in-restaurant AI personalization pilot is now scaling across 3,500 locations and security reviews are completed in a matter of days. In this fast-paced Streamcast, Gareth Davies, Chief Product Officer at Auth0, sits down with Joe Frisk, VP and CISO at Dine Brands, for a candid look at what it takes to unblock security bottlenecks and make identity the growth engine of a modern consumer brand. We’ll dig into: Identity as a measurable revenue engine: How removing "front door" friction directly unlocks loyalty adoption and measurable revenue uplift. Standardized tech for brand innovation: How to scale a backend "Gold Standard" while empowering individual brands to maintain unique frontend experiences. Security as a growth lever: How to turn security bottleneck into an accelerant across brands

The traditional identity frameworks financial institutions rely on weren’t built for autonomous, non-human actors that move at machine speed and operate outside their security perimeter. Despite this, financial institutions are quickly adopting AI agents to automate fraud detection, underwriting, customer advisory, and loan processing. This webinar brings together industry experts from Okta and Datos Insights to discuss how financial services leaders are integrating AI agent identity as mission-critical infrastructure. Gain insights into the critical gaps and security risks financial institutions face, and how forward-thinking finance leaders are integrating AI agents confidently. Watch now to learn more about: Why AI adoption is accelerating in banking and fintech 3 critical gaps every organization faces Why traditional IAM fails for agents How to discover, govern, and audit AI agents from inception to retirement Real financial services use cases

Governing Every Agent That Touches ePHI Your first clinical AI use case was the hard one. Now after several more builds, you realize that every new agent deployment is triggering the same access review, the same audit trail build-out, and the same provisioning work. The organizations scaling clinical AI fastest aren't doing more compliance work per agent. They've built an identity layer once and extended it — a model that governs every AI agent that touches ePHI. This webinar explores how healthcare organizations that have clinical AI in production can scale it without the overhead expanding proportionally. It’s a governance model where the compliance review becomes a checkpoint, not a project. Highlights include: What centralized identity governance for AI agents looks like at scale. How to extend one governance model across provider, payer, and care-coordination workflows. How governance infrastructure becomes the competitive advantage that lets you deploy the next wave of clinical AI faster.

91% of organizations are running agentic AI pilots—but most are still stuck in chatbots, copilots, and internal productivity tools. The real value is unlocked when AI agents move beyond answering questions to take action: processing payments, approving requests, and updating accounts. Yet, this transition is exactly where most teams stall. As agents interact across applications and systems to access data and drive outcomes, they introduce new identity complexity, creating friction and risk that most organizations aren’t prepared for. In this episode, expert and educator Alex Banks and Gareth Davies, Auth0’s Chief of Product, break down what actually changes when agents move from simple chat to complex, autonomous actions - and what teams need to do differently to see real business impact. What you’ll walk away with: What it takes to support agent-driven experiences as they take action across applications and systems Why identity slows teams down as those experiences scale and force teams to rethink how authentication and access are handled How to remove overhead so teams can launch, scale, and evolve high-value, agent-driven use cases Companion Resource: Whitepaper: Shipping AI Agents Faster

Customer experience hinges on getting identity right. Join us to learn how Auth0 helps you drive innovation, scale securely and deliver frictionless user experiences. Hear directly from Ulta Beauty about how they are transforming their customer journeys with modern identity.

This technical deep dive provides a practical guide to moving your initiatives from pilot to production. We’ll focus on how to accelerate time-to-market, unlock new revenue, and scale complex workflows by removing the friction that stalls projects. Join us to discover how to reduce engineering toil, solve real-world execution problems, and empower your teams to ship faster and drive real business impact.

Join us for this quarterly update from the Okta Threat Intelligence team as we share insights and recommendations for securing your customers based on the adversary activity we observed over the last quarter. This isn't a sales pitch; it's a technical briefing designed to help you harden your identity stack based on real-world telemetry.

This is your midyear deep dive into Auth0’s latest product innovations—a first look at what’s new, when you can get it, and how to deploy it. Whether you’re securing AI agents or optimizing your app for customer conversions, we’ll show you how to reclaim your dev capacity and ship secure, high-value interactions faster. Here’s what’s new: Building permission-aware AI: Discover the latest Auth0 for AI Agents advancements. We'll show you how to secure Model Context Protocol (MCP) servers, solve the "search with permissions" problem at scale using the FGA Permissions Index, and deploy Agents as Principals to maintain ironclad audit trails. Accelerating in-app conversions: Explore our new Embedded Login advancements. Learn how to put your applications in full control of identity flows—placing authentication exactly where users convert, whether integrated at checkout, within agents, or inline, before sensitive transactions. Built-in security tooling and capabilities, such as passkeys, DPoP, and configurable Level of Assurance per API, let you build high-conversion in-app experiences without scaling identity overhead. Companion Assets Architecture playbook - AI agent identity Data Sheet - The AI-ready identity framework Interactive Demo - Auth0 for AI Agents Interactive Demo - Fine-Grained Authorization

Your AI agent works in a demo, but getting it into production is a nightmare. The reason isn’t bad AI, it’s integration and identity complexity. Manual security configurations currently add three to five months to deployment timelines, forcing developers to waste hundreds of hours on backend plumbing rather than core AI logic. Auth0 for AI Agents eliminates this friction by providing a pre-built identity framework designed for autonomous scale. By utilizing A4AA, teams can offload complex credential management and authorization workflows. This session demonstrates how to move from experimental models to a secure, production-ready environment using a unified identity layer that bridges the gap between human intent and machine execution.

Agentic AI is transforming retail, but without the right safeguards, it can leave your organization at risk. In this webinar, join industry experts as they discuss how identity adds security to the retail ecosystem to protect sensitive data, drive frictionless customer experiences, and build trust in the age of agentic commerce. Watch this webinar to learn more about: Using identity as the foundation for secure AI adoption Why identity is crucial when using AI in the retail landscape Best practices for incorporating AI in retail

Although healthcare organizations are quickly expanding their technological capabilities, securing every interaction while maintaining trust and ensuring regulatory compliance is a challenge that stalls many AI initiatives. This webinar brings together industry experts to discuss moving beyond basic logins toward an identity-driven authority model, introducing a new approach to digital identity in healthcare. This ensures organizations deliver secure, seamless experiences that meet patient expectations and use AI safely. Watch now to learn more about: Accelerating patient adoption of digital solutions Allowing AI agents to operate securely on behalf of patients Maintaining regulatory compliance while accelerating the deployment of new patient applications Building a scalable and extensible identity strategy

When it comes to AI agents, time-to-market is a strategic differentiator - but speed without a secure enterprise-ready identity foundation brings risk. When engineering teams are consumed with building and maintaining identity infrastructure, they sacrifice the valuable time needed for core product innovation. To scale securely and move upmarket, you need an identity layer that handles these technical “tables stakes” out of the box. In this end-to-end demo, see how Auth0 Tenancy-as-a-Service (TaaS) replaces strained DIY solutions and custom builds with a secure, scalable foundation. We’ll show you how to bypass the ‘identity tax’ and rapidly deploy the robust isolation boundaries required to securely scale agentic AI apps without draining your engineering resources. What you’ll walk away with: B2B Multi-Tenancy Architecture: Why a robust tenant model is the prerequisite for enterprise-grade data isolation and security. Identity for Agentic AI: How to architect an identity layer that handles the unique authentication and authorization needs of AI agents in production. Offloading the "Table Stakes": A deep dive into using TaaS to bypass the "identity tax" and automate enterprise-ready foundations.

AI agents are starting to operate across tools, APIs, and systems—not just within a single application. Each new connection increases what they can do. But it also adds complexity that most teams aren’t prepared for. This is the real AI Network Effect: more connections, more capabilities—but also more overhead, more decisions, and more ways for teams to slow down. In this episode, Gareth Davies (Auth0) and Kavitha Beenukumar (Deloitte) break down what actually happens as agents scale across environments, and how to keep that complexity from turning into delays, rework, and stalled progress.

See what's new and what's ahead Watch now to see Auth0's latest capabilities and preview upcoming innovations. Learn how these tools can help you enhance security, accelerate growth, and deliver trusted experiences your customers expect. Here's what you'll learn: New product releases that streamline your development workflows Upcoming platform capabilities designed for business growth and security Exclusive highlights for eligible U.S. public sector customers Sign up to see how Auth0’s innovations can help you drive your business forward while protecting every user interaction. Speakers: Michelle Agroskin, Product Marketing Manager, Okta Daniel Watts, Product Marketing Manager, Public Sector - SLED, Okta

As a new season of innovation begins, organizations are adding AI agents to their rosters to drive efficiency and automate plays. But as these new, autonomous players take the field and act on your company's behalf, a critical question arises: How do you make them trustworthy? Your old security rulebook wasn't written for this new type of player. A winning AI strategy requires a new game plan, one built on a foundation of identity to ensure every agent on your team is secure, controlled, and playing its assigned position. In this briefing, you will get the scouting report on: A Whole New Ballgame: Why traditional security models fail for AI agents and what the new defensive strategy looks like. Reading the Signs: How to manage consent and enforce scoped, least-privilege access so every agent executes the right play. Securing the Dugout: The future of credential management for secure communication between your agents and core systems. Instant Replay for Every Action: How to implement a rock-solid audit trail to maintain complete visibility on every play your agents make.

Attackers don’t stop at login. They target every step of the customer journey—before, during, and after authentication. This 3-part masterclass shows you exactly how to close those gaps. Watch all 3 episodes to learn how to: Stop bots without blocking real users: See how Petco blocks automated attacks at the edge—without hurting the customer experience. Shut down credential-based attacks early: Learn how Headspace detects stolen credentials and stops account takeovers before they happen. Protect sensitive customer interactions after login: Secure payments, profile changes, and other important moments with Highly Regulated Identity (HRI) and Continuous Session Protection. Put it into practice: Follow clear technical demos showing how to implement these protections with Auth0

Welcome to Launch Week— your quarterly deep dive into Auth0’s latest product innovations— your first look at what’s new, when you can get it, and how to deploy it. This Launch Week, we’re delivering the building blocks to secure autonomous agents within your apps, along with and, along with the out-of-the-box infrastructure—multi-tenancy, enterprise SSO, and admin dashboards—needed to scale B2B SaaS. Reclaim developer capacity and ship at machine speed. You don’t want to miss this.

Stop rebuilding. Start shipping agents that take real action. AI is already being built across every team. The challenge now isn’t getting something working, it’s getting agents into production in a way that actually drives impact. Most teams don’t get stuck on the model—they get stuck on everything around it. Identity, permissions, and the work required to make agents operate safely across systems. This 3-part masterclass breaks down what changes when teams remove that friction, and what it takes to go from isolated AI experiments to agents that can take real action.