Kathy Mason

Most home service companies think they need a huge marketing budget to grow. Truth is… you can win more business without spending a dollar on ads. Start here: ✨ Get reviews every single week 📍 Fix all your online listings + contact info 🎯 Make sure Google knows exactly what you do and where you serve Do just that, and you’ll outrank bigger competitors in your local market. I break this down in today’s Marketing Minute 👇

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Unleashing the Healing Power of Empathy Through Storytelling | by Rachel Thompson aka BadRedhead Media via Substack https://ow.ly/gba950Q8Z5p "Writing about traumatic events can be a challenging yet powerful endeavor. I’ve written three memoir and poetry books about being a childhood sexual abuse survivor. It's essential to handle such topics with care and sensitivity, both for the writer and the audience. I’m currently working on a book about writing trauma, and here are several ways I’ve used to not only get through the process but also enjoy it. With examples of books I love!* *This post contains affiliate links. This means I may earn a commission should you make a purchase using my link. • Use of Language: Be mindful of the language you use. Avoid graphic details that could be triggering. Instead, focus on the emotional and psychological aspects. If you don’t feel the emotion when you write it, the reader won’t feel the emotion as they read it. As you write, stop and ask yourself, “How am I feeling right now?” and, “How does that emotion feel in my body?” Write that. In "The Year of Magical Thinking," Joan Didion poignantly narrates her grief after her husband's death, emphasizing her emotional journey rather than the specifics of the event." Read more: https://ow.ly/gba950Q8Z5p #WritingCommunity #Storytelling

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Unleashing the Healing Power of Empathy Through Storytelling | by Rachel Thompson aka BadRedhead Media via Substack https://ow.ly/gba950Q8Z5p "Writing about traumatic events can be a challenging yet powerful endeavor. I’ve written three memoir and poetry books about being a childhood sexual abuse survivor. It's essential to handle such topics with care and sensitivity, both for the writer and the audience. I’m currently working on a book about writing trauma, and here are several ways I’ve used to not only get through the process but also enjoy it. With examples of books I love!* *This post contains affiliate links. This means I may earn a commission should you make a purchase using my link. • Use of Language: Be mindful of the language you use. Avoid graphic details that could be triggering. Instead, focus on the emotional and psychological aspects. If you don’t feel the emotion when you write it, the reader won’t feel the emotion as they read it. As you write, stop and ask yourself, “How am I feeling right now?” and, “How does that emotion feel in my body?” Write that. In "The Year of Magical Thinking," Joan Didion poignantly narrates her grief after her husband's death, emphasizing her emotional journey rather than the specifics of the event." Read more: https://ow.ly/gba950Q8Z5p #WritingCommunity #Storytelling

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Unleashing the Healing Power of Empathy Through Storytelling | by Rachel Thompson aka BadRedhead Media via Substack https://ow.ly/gba950Q8Z5p "Writing about traumatic events can be a challenging yet powerful endeavor. I’ve written three memoir and poetry books about being a childhood sexual abuse survivor. It's essential to handle such topics with care and sensitivity, both for the writer and the audience. I’m currently working on a book about writing trauma, and here are several ways I’ve used to not only get through the process but also enjoy it. With examples of books I love!* *This post contains affiliate links. This means I may earn a commission should you make a purchase using my link. • Use of Language: Be mindful of the language you use. Avoid graphic details that could be triggering. Instead, focus on the emotional and psychological aspects. If you don’t feel the emotion when you write it, the reader won’t feel the emotion as they read it. As you write, stop and ask yourself, “How am I feeling right now?” and, “How does that emotion feel in my body?” Write that. In "The Year of Magical Thinking," Joan Didion poignantly narrates her grief after her husband's death, emphasizing her emotional journey rather than the specifics of the event." Read more: https://ow.ly/gba950Q8Z5p #WritingCommunity #Storytelling

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“Empathy is the heart of effective marketing. When you understand what your audience feels, you no longer have to persuade—you connect.” — Melanie J. Chursinoff So many holistic entrepreneurs and energy healers struggle with marketing because they think it’s about persuasion or performance. But true marketing—the kind that feels aligned—isn’t about pushing your message. It’s about connecting with your audience. So, when you understand their fears, hopes, and desires, your words naturally find their rhythm. Connection replaces convincing. And marketing becomes an act of service. 💚 The next time you sit down to write, pause. Ask yourself: What is my audience feeling right now—and how can I speak to that with understanding, compassion, and clarity?   #EmpathyInMarketing #HeartCenteredBusiness #AlignedMarketing

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 🚀 Client-Funded Publishing in 60 Seconds Think publishing your book has to be expensive? Think again. In this video, Danielle Hutchinson from Authors On Mission breaks down the 5-step strategy that turns your existing clients into book funding champions: 1️⃣ Identify long-term clients who rave about your work 2️⃣ Share your book concept during regular check-ins 3️⃣ Frame it as an exclusive opportunity—not a favor 4️⃣ Offer funding tiers from $2K supporter to $10K champion 5️⃣ Deliver benefits money can’t buy—access, insight, and positioning Your expertise is already premium. Now it’s time to package it into a book that elevates your brand and multiplies your impact. 📲 Learn the full strategy at AuthorsOnMission.com #ClientFundedPublishing #AuthorsOnMission #EntrepreneurAuthors #BookFundingStrategy #ThoughtLeadership #AuthorityAmplified

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Women 50+, stop chasing trends and start building assets! Build an email list or don’t have a business! Learn how to use your email list to make 100% profit. #passiveincomedigitalmarketing #over50womenmakingmoneyonline #howtomakeextramoneyonline #digitalmarketingforseniors

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BNI Podcast #948 How to Be a Friend My good friend, filmmaker, teacher, and author, Barnet Bain, joins me to talk about the distinction between networking and friend-working. Networking works when it is relational, not transactional. He shares hallmarks for what friendship may look like in a networking organization, such as you demonstrate being reliable more than being impressive. I invite you to listen to the episode and share your thoughts. https://lnkd.in/gZaRYRwn #BNIPodcast #Networking #BarnetBain #Friendworking

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