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STOP SCROLLING: Is your 2026 YouTube strategy ready? Take note of these key insights for brands from YouTube’s most-watched content: 🏆 Viewers want to make their screen time worth it 🎮 People are on a quest for escapism and world-building 🌎 Global fandoms are shaping culture 📱 Audiences want entertainment for them, by them ⏳ Nostalgia is a powerful creative lens 👉 Swipe to see how leading brands are capitalizing on these trends and what your next move should be. https://goo.gle/4iRJO0J

Looking to drive efficient new customer growth? Here's how Grüns did it with Demand Gen on YouTube: ✅ Rigorous Testing for Profitability: The core strategy involved rigorously testing incrementality to maximize profitability, enabling them to lower their overall effective CPiA by 89%. ✅ Establishing a Performance Baseline: Grüns planned and executed a 3-week YouTube incrementality test to establish a performance baseline prior to the crucial Q4 period. ✅ Scaling with High-Performance Formats: The team migrated to high-performance formats to enable future scaling, which allowed the newly scaled Demand Gen campaign to increase spend by 46% and successfully scale by 300% while maintaining efficient Customer Acquisition Costs (CAC).

𝗖𝗵𝗲𝗰𝗸 𝗼𝘂𝘁 𝘁𝗵𝗶𝘀 𝗺𝗼𝗻𝘁𝗵'𝘀 𝗗𝗲𝗺𝗮𝗻𝗱 𝗚𝗲𝗻 𝗱𝗿𝗼𝗽!🚨 We compiled the top 5 takeaways from this year's Demand Gen enhancements, covering everything from auto-generated videos and AI-powered personalization to new channel controls. Read through to scale your 2026 campaigns effectively across YouTube and Google.👇 https://goo.gle/3YkMaMb

💡 Is your 2026 media strategy built for the next era of video? Read along to uncover the latest insights around the future of video and unlock three proven ways to strengthen your brand's competitive edge.

Families are gathering for holiday programming, and the October Nielsen report confirms YouTube is their destination, holding the #1 spot for TV and streaming distributors. Connect with the whole household during valuable co-viewing moments. Read more: https://goo.gle/4q67Rvx

It’s no longer just about follower count 🚫 Chris Harrington, CEO of CreatorIQ, shares the most important factors for a successful creator-brand YouTube match. Swipe to reveal the checklist ➡️

The new era of late-night starts right here on YouTube! 🏙📺 At Creator Premieres, YouTube creator Julian Shapiro-Barnum gave us the inside scoop on YouTube’s first-ever late-night show, Outside Tonight. And word on the street is he plans to make brands an "integral part of the storytelling."👇

YouTube CEO Neal Mohan is TIME’s CEO of the Year. The pilot of one of the world’s most powerful companies is surprisingly mellow when we meet him. He’s quiet-spoken, deliberative, hard to ruffle. He likes watching sports, going to his daughters’ dance recitals, and his favorite candy is the not-very-exciting Butterfinger. In an era where tech titans are also sometimes trying to dismantle a government agency or take tourists into space, Neal Mohan’s focused on one thing. He just runs YouTube. For him, that’s more than enough. “The dynamics of the entire media industry are changing before our eyes,” he says. “It’s incredibly disruptive.” YouTube, which celebrated its 20th anniversary this year, is both a brand and a universe. More than 2 billion people, a quarter of the world’s population, visit it every day, where they are greeted by 500-plus hours of new footage every minute. As mayor of the global megalopolis, Mohan knows one of his chief duties is to communicate a genial unflappability rather than a slick charm. He’s superior at it: uncle level. “He walks around almost like he’s the manager at a restaurant,” says Kinigra Deon, one of YouTube’s rising stars. Read our interview with Mohan here: https://lnkd.in/eiP-miND Photograph by Jessica Chou for TIME

"YouTube is the place to make high-quality television today.” We caught up with award-winning video journalist and creator Cleo Abram at the recent Creator Premieres event and discussed what's next for her hit show, Huge If True. Watch below to hear why brand partnerships are an essential piece in her content strategy. 👇