Abstract

The article presents a comprehensive theoretical and empirical analysis of the value orientations of Ukrainian students as a factor in shaping their worldview in the context of globalization, economic instability and social transformations. The methodological basis of the study is a theoretical synthesis of the relevant literature, analysis of sociological data and the results of a pilot empirical survey conducted among students at the State Biotechnological University during 2022–2024. The results indicate the dominance of pragmatic values, a focus on material well-being and career success, while simultaneously maintaining the importance of moral and ethical orientations such as responsibility, empathy and self-realization. It is emphasized that the digital environment and the use of the latest educational technologies, including generative artificial intelligence, enhance both pragmatic trends in the formation of values and the demand for critical thinking, adaptability and moral self-reflection among students. The study reveals a transformation in attitudes towards family values, leisure activities, and civic engagement: students are increasingly inclined towards autonomy and individualism, while also demonstrating a growing interest in volunteering and supporting socially significant initiatives. Particular attention is paid to the importance of humanitarian education as a factor in the development of ethical consciousness, critical reflection and the ability to integrate individual aspirations with the needs of society in the context of the challenges of the 21st century. The educational environment is considered as a space for the formation of value-based autonomy and moral reflection through axiologically oriented educational practices. The necessity of integrating ethical education and critical thinking into the educational process in order to harmonize the value system of young people is substantiated. Prospects for further research are related to the development of mechanisms for maintaining a balance between individual self-development and civic engagement of students.