Vanessa Murdock

Vanessa Murdock

Greater Seattle Area
2K followers 500+ connections

About

Sr Science Manager, leading teams of Applied and Data Scientists partnering with…

Activity

2K followers

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Experience

  • Amazon

    North America

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    Seattle

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    Bellevue, Washington

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Education

Publications

  • Know your neighbors: Web spam detection using the web topology

    Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval

    Web spam can significantly deteriorate the quality of search engine results. Thus there is a large incentive for commercial search engines to detect spam pages efficiently and accurately. In this paper we present a spam detection system that combines link-based and content-based features, and uses the topology of the Web graph by exploiting the link dependencies among the Web pages. We find that linked hosts tend to belong to the same class: either both are spam or both are non-spam.

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Patents

  • Method for Matching Electronic Advertisements to Surrounding Context Baed on their Advertisement Content.

    Issued US 8,073,803

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  • Method for Selecting Electronic Advertisements Using Machine Translation Techniques.

    Issued US US 7,912,843

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  • Method for Selecting Electronic Advertisements Using Machine Translation Techniques.

    Issued US 8,145,649

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  • MEDIA/TAG-BASED WORD GAMES

    Issued US 20090298594

    A method of creating a word game comprising receiving a seed value from a browser, obtaining from a media database a plurality of words associated with the seed value, creating a word game from at least a subset of the obtained plurality of words, integrating the word game into a browser interpretable document, and, returning the browser interpretable document to the browser. Some embodiments further comprise incorporating into the browser interpretable document an advertisement associated with…

    A method of creating a word game comprising receiving a seed value from a browser, obtaining from a media database a plurality of words associated with the seed value, creating a word game from at least a subset of the obtained plurality of words, integrating the word game into a browser interpretable document, and, returning the browser interpretable document to the browser. Some embodiments further comprise incorporating into the browser interpretable document an advertisement associated with the seed value and/or at least one of the obtained plurality of words. Also disclosed is a system comprising a gaming server which receives a game request; a media server and media tag database; the gaming server requesting from the media server a set of media tags associated with a game seed value, building a word game using at least a subset of the media tags, and transmitting the word game.

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  • Contextual ad matching strategies that incorporate author feedback

    Issued US 8,156,002

    An ad matching system that includes an interactive client permits a triggering Web page author to provide feedback on a candidate advertisement for the page. Author feedback is used to rank ads for display on the triggering page. Preferably author feedback is also incorporated into ad clustering and/or ad ranking formulae within the system. Also, author credibility is judged based on author feedback and on click through rates of placed ads.

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  • Identifying points of interest via social media

    Filed US US20140006408 A1

    Example methods, apparatuses, or articles of manufacture are disclosed that may be implemented, in whole or in part, using one or more computing devices to facilitate or otherwise support one or more processes or operations for identifying points of interest in a text, such as in an unstructured text, for example, in connection with bootstrapping points of interest via social media.

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Languages

  • Spanish

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